Target Personas

3TouchPoints believes in creating opportunities for optimization and helping our clients get the most out of their analytics solution. 

Our team has spent many years in the e-commerce industry, and we specialize in reading and interpreting analytics data to provide valuable insight into customer behavior. Our services help clients answer questions about how shoppers are engaging with site content, how they are navigating and how conversion is being driven.

Currently, we are focusing on the following user personas:  

Online Marketer – Responsible for acquiring new customers, optimizing budgets across multiple channels and campaigns and exploring new channels for customer acquisition.

Online Merchandiser – Responsible for product assortment, onsite search, category conversion, brand showcasing and hassle free checkout experience.

Content Specialist – Responsible for creating, publishing and optimizing content on the site.

Data Analyst – Responsible for collecting, aggregating and transforming the marketing, merchandising and behavioral data and delivering actionable insight to decision makers.

To learn more about our services, click here.